Case study - international marketing Essay Example | Topics and Well Written Essays - 1500 words

Case study - international marketing - Essay Example2. For any emerging market, the beaver strategy often applied is the localization of point of intersections or services offered as because it makes the mathematical product line and the brand more than acceptable to the customers. For the case of Disney, this strategy has proven to be winning in not only the mass markets of China, but in the Indian markets as well and as well as in many separates. 3. The global market today comprises more often than not of youth that the movie tends to attract, as well as the outstanding promotions adapted like karaoke style. Also let go of it in different local languages made the movie a block buster in the global market. Conclusively, the movie had all that is demanded from clear cut gaming to top class music which made the packaging of the product (movie) a victorious release (Johnson, 2007). vortex 1. Previously, the product strategies adapted by Whirlpool was mostly foc apply on the ex tension factor rather than the adaptation factor. Whirlpool has recently invested hundreds of millions of dollars to develop new extensions in their product-line. However with time and market saturation, Whirlpool realized that to have an effective product line fit to local markets where the product had to be localized, adapting both the strategies is needful according to the market situations worldwide. In the go about future the company shall be center oning more on adaptation strategy in maintaining its competency in the global markets rather than introducing extensions in its product line (Whirlpool Corporation, n.d.). Notably, the strategy adapted in case of China was called as T4 by Whirlpool. 2. The reasons for buyers to opt for Whirlpool products are mostly because people find it more time saving than manual work to use these appliances as well as it involves lesser effort and energy. Additionally, people today are going for these kinds of appliances as they reflect the s tatus of customer in many markets. 3. Whirlpool emphasizing largely on market research has been able to intent their product according to the preference of the consumer in their global markets. This was proved at the redesigning fact of washing machine in China and Brazil which includes different specifications. Besides this, Whirlpool aright believes that the products have to be altered according to consumer preferences which could only be found by conducting primary market research and analyzing secondary research data. Whirlpool has used secondary data to analyze the fact that Brazilians will be able to pay for even their cheapest appliance owing to their monthly income. This lead Whirlpool to design another appliance which was according to the demographics of the market but then again, this wasnt the consumers actual concern. Therefore, the new product included consumer specific features which were found through focus groups and primary research. Whirlpool conducts both ethnog raphic and anthropological research work at the initial stage of a product which helps in developing the product as per the need of customers and get aware of the opportunities in the given market (DesignCouncil, n.d.). 4. One important lesson that Whirlpool learned in the market of China and other is that the local market overview is as important as the international overview. Besides this, before venturing on with